Clickfunnels by Russell Brunson is automated marketing funnel software. And it proves to be a major catalyst for efficient and speedy list building. I totally became a believer after putting the funnel app to test a few months ago. It all started in May. I figured that it was time to scale up one of my small ecommerce operations. But, as it were, the business had only about 100 subscribers on its email asset at the time. So I decided to change that figure very fast.
The first thing I did was to sign up for a Clickfunnels trial account. Unfortunately, I failed to use it. In fact, I was basically procrastinating about it. Plus, I got pretty busy with other things. Anyway, when I eventually got back to it (three months later) I simply put everything on the line to have my first Clickfunnels Optin Funnel up and running. And, lo and behold, my email subscriber list jumped from 100 to over 2000 within 30 days. No need to explain how I felt. The pleasure was so good that I now blame myself for not starting much earlier.
Of course, it took a major work and some trial and error to get the result. But I’m not going to bore you with the errors here. Instead, I will just go straight and tell you the 5 right things I did to get the 1900+ new subscribers in 1 month.
1. Interest-Based Segmentation
I divided my target opt-in audience into three specific interest segments. Segmenting the target audience by interest helped me to keep all aspects of each funnel very focused and relevant to what my target audience wanted.
For example, If I were to sell plumbing equipment, it would not be enough to merely define my target audience as “plumbers”. On the contrary, I would have one segment for “a plumber who’s looking to increase his referral business rate”. A second segment would be for the “plumber looking for ways to increase his plumbing fees without losing patronage”. Finally, I would have a third segment for “an apprentice plumber who’s looking to speed up his career to a master plumber status”. Thereafter, I would proceed to reach out to each of these segments based on their interests so they would be willing to subscribe to my email list.
Basically, I placed each of my audience segments on a unique list (or sub-list) in my email auto-responder system. The segmentation also determined the tone and content of my entire marketing funnel (lead magnet, landing/thank you page messaging, follow-up emails – everything).
2. Repurposeful Lead Magnet
Following in the footsteps of Russell Brunson, I used a few pretty short PowerPoint slides (later converted to pdf) as a lead magnet for each of my three audience segments. Of course, I made sure that each segment got a lead magnet that’s exclusively relevant to its predetermined interest. I was able to achieve that easily because my three audience segments were closely knitted. So I only had to repurpose the lead magnet thrice. And I made sure the interest of each segment was exclusively covered after the other – with very little or absolutely zero redundancy. This helped me to get things going really quick. Thus I created a reasonable perceived value for my target audience without stress.
3. Clickfunnels Marketing Funnel
The core essence of Clickfunnels is that it enables a total novice to create a professional marketing funnel – especially the opt-in funnel – within 10 minutes or less. So this step was very, very easy for me. The app was super intuitive. The templates were so easy to edit. And all the Call to Action elements was super easy to add. It was also pretty straightforward to connect my domain name to the system. And, even though the system had lots of documentation, I had little need for guidance. I actually made a unique funnel for each audience segment.
4. Paid Facebook Traffic
I was in a hurry to see how my new shiny funnels would perform. So I grabbed the various funnel URLs and plugged them into my Facebook Ad account. I created a total of six ads for the three funnels at a cumulative daily ad spend of $60 per day. The first optimization began after 48 hours. And, on the average, I spent $.63 – $.67 per lead – across all funnels – at the end of the campaign.
5. Progressive Funnel Optimization
I love the fact that I pre-analyzed my target audience and thereafter narrowed them down into distinct interest-based segments. It helped me a bit in the optimization process since I already had an idea what their pain points were. I only had to split-test a few swipe headlines and key phrases on the landing pages and ads. This progressive funnel optimization helped me to see significant improvements in both click-through rate (5.3%) and conversion rate (49%). Again, the Clickfunnels inbuilt advanced A/B testing capability was a lifesaver.
I’m still super amazed how fast my list grew. And, although the growth didn’t come on the cheap, both the cost and efforts are totally worthwhile for me. I’m currently following up and building rapport with my leads. Thus actual sales are just kicking in gradually. But without relenting on the list building effort I’m well on the way to recouping the initial cost of lead acquisition. And I hope to start turning in a little nice profit pretty soon.